About Blue Aqua

The Blue Aqua / Cannon Clay merger was completed in 2021. The companies operated separately until Summer of 2022 when the decision was made to merge the offerings together and begin operating under the name Blue Aqua. We can now offer clients everything from a logo and brand development to a full scale business and campaign development and management.

Blue Aqua leverages the decades of experience, resources, networks, and tools we have gathered to help you level up your organization. Our experience begins at the operations level and grows out. This ensures we understand the organization’s daily battles. Strategy, Operations, Finance, Human Resources (or lack thereof), Digital Marketing, Amazon, Content Creation, and on and on….

Our services are targeted at one thing, to make organizations successful. We can offer top to bottom turn key services or we can select from our pool of offerings to ensure you get the tools and advice you need to operate smoothly and exceed the expectations of your intended target.

Shane Michelli, founder of Blue Aqua, has spent his career in consumer facing roles and dedicated his career to understanding the psychology of the consumer. Whether you are B2B, B2C, B2G, PAC, or Non-Profit, we help you to DEFINE your vision and your value proposition, DESIGN your strategy and offering, and DEPLOY the finished good or service to the market. We call this “Imaging Your Organization in 3D”.

ABOUT BLUE AQUA Agency

Blue Aqua was founded in 2018 by Shane Michelli. As an investor, executive, entrepreneur, and consultant, Shane had been part of several brand launches. Most of these launches were successful, but there was the occasional failure. As his team began identifying the causes of failure they began to see similar patterns. The attention span of the consumer was rapidly changing. Behavior patterns were no longer predictable and markets began to become more fragmented. Broad scope demographics and buckets of age/race/sex classifications were yielding to interest based groupings. In an effort to survive and remain viable the brick and mortar retail landscape was changing but the actions taken had the opposite effect as they were causing greater decline. The old way wasn't working. The Blue Aqua team began performing market research, studying consumer psychology, analyzing behaviors, and developing programs to help organizations thrive. They deployed holistic strategies and constantly measured against the market. The pandemic of 2020/2021 has created even more changes but also provided great opportunities to win the attention and loyalty of consumers. We have worked with manufacturers, brands, importers, retailers, and suppliers to deliver results using our proprietary processes.

ABOUT CANNON CLAY

Cannon Clay was a strategic consulting and business development firm founded in 2014. We have extensive experience in consumer products, manufacturing, brand creation and revitalization, mergers, acquisitions, and facilitation of the capital procurement process. We utilize our experience, abilities, and extensive networks to ensure we define goals, create strategic plans, procure and deploy essential resources, and implement key performance metrics to validate results. We do this through consulting, mentoring, coaching, and peer networks. We also have access to high levels of investment opportunities and have created processes to connect investors and opportunities.