Right is right and wrong is wrong. Don’t allow cost or benefit to convince you otherwise. Your convictions are the basis of your intuition. If it feels wrong trust it is. Conviction is not learned from a lesson but built through a lifetime.

Commitment, dedication, hard work, and doing what others will not do. This is the formula that I have seen work more than any other. A CEO doesn't decide what they will and won't address. They must be ready for everything. If you are "above" something today you will find your journey stunted.

Engaging consumers and providing a memorable experience should be at your brands core. We will briefly look at how Stuckey's and YOLO Board have done this and are doing this.

Marketing is a big bucket. You can’t have a “marketing strategy” unless you understand your marketing channels

It is called an Action Plan not an Option Plan. When direction is clear and expectations are communicated then people will move to action versus telling people what not to do but leaving tactics/strategy to interpretation

There are many ways to be successful. There are many methods to growing a business. All need fuel. Wanting to do something is different than doing it.

Sometimes we are so worried about the visible (how things look) that we disregard the invisible. The visible is easy to “dress up” but the invisible can sometimes be neglected. Get your soil right if you want to grow right.

We can’t totally throw out the old to bring in the new. We can create “attractive” but to have longevity we must have perseverance, wisdom, and a desire to learn. Adding the new to the old will produce a more healthy future. If you “cancel” the old you cancel history...and you will lose resiliency.

Don’t allow people or things to pull you down or distract you. Remove suckers from your life and find ways to pass down your wisdom to the next generation.

Do you communicate effectively? Are you and your spouse synced up? Do you coworkers or employees engage you? Talking with someone engages people, builds relationships, and creates understanding.

Have your ever followed the philosophy of "fake it until you make it"? Let you passion guide you. Keeping up with the crowd is preventing you from defining what success in your world looks and feels like.

Digital Strategy is part of your strategy not a different strategy. Don’t operate dual strategies, digital is simply another point of distribution.

Do you have trouble making decisions? What is the process you use? Here are a few things to consider when making decisions. Look at the consequence when making the decision.

When we mentor others we sometimes focus on our accomplishments and our trophies. There is more to be learned by talking about our journey (mistakes, failures, surprises, and wins) than by talking about the finish line.